In order to keep the business running, it is important to keep loyal customers and expand the list of customers. One of the best ways to expand the list of customers is to get lead generation services from some of the best potential customer generation companies. The service and benefits of lead generation marketing can be extensive, but it is worth asking a few key questions. How confident are you with your sales and marketing strategy? Do you feel that you are stumbling and you do not know what you have neglected? It could be lead generation. IBM Australia has been recently laid off dozens of employees from its technical support and analytics pre-sales over a few weeks. These cuts have a significant effect on solution client architects who work in software group of IBM, as well as other analysts for remote technical support.