Sulphate free, Cruelty-free, Packed with vitamin C to improve hydration and create longer lasting fade resistant hair colour with vivid colour and natural gloss and shine. Used in the best salons in the world, KeraStraight’s unique combinations of award-winning proteins, amino acids and advanced polymers deliver unrivalled performance, transforming damaged and hard to manage hair. KeraStraight delivers added elasticity, strength, vitality and incredible shine providing a smooth, soft and straighter finish that lasts up to 4 months. KeraStraight is the perfect solution for anyone whose hair is hard to manage, dry and damaged, takes too long or a combination of all three, delivering four major benefits.