Effective website design and development demands the best approach, the best resources, and the best practices to succeed. In order to form a solid foundation for a successful online presence, your new website will require design and development professionals of appropriate high calibre and experience. Understanding your customers, your business and what you want your new website to achieve are the three core ingredients required for us to start a website project. Importantly, we like our clients involved in every stage of the process so we aim to understand as much as possible as early as possible. Social Media has presented us all with the ability to personally empower ourselves by association. This evolving, participatory media has generated millions of conversations online, among friends and colleagues, about subjects of mutual interest. The ‘wisdom of crowds’ have been influential since the first social platforms emerged, social tribes have since grown exponentially, as a result of this voting process that signals our likes, the marketing reach has also increased. Social Media Marketing (SMM) presents businesses today with unique marketing opportunities — connect and build your brand’s community and cultivate trust like never before. Remember, followers have already declared a social acceptance of a product or service by interest or behaviour, it’s now time to lead your tribe so they can follow.