The pioneers of promotional products are continuously spurring new promotional products that bears the name of the brand–these products work as advertising mediums†for a brand, and it brings a scope of usability to a customer. For instance, a customer can use a branded mug for drinking coffee or, use it a penholder. Or, a recipient can use the USB for storing crucial data in it. In short terms, the branded item simply advertises the name of the brand to a prospective customer; but, it does not inform a customer on why they should purchase from a brand. With the number of products available on the market, customers are reluctant to purchase from a brand, and they want to experiment with samples or tested provided by a brand to make up their minds regarding a product. Sample products serve as an example of the product, and it allows a customer to evaluate their purchase decision based on their experience with the product.
