We are an owner-operated adjustable beds manufacturing business. Therefore we don't have a large number of staff across various departments, or teams of sales advisors requiring large commissions. We have our own workshop where we make our beds and memory foam mattress, and on the first floor is our showroom where you can try out our products. We also believe in charging a fair price for our products. A lot of our customers are elderly and need an adjustable electric bed for medical reasons. So we don't think it's fair to take advantage of what are often difficult circumstances. In your search for a new adjustable electric bed, you've probably looked at the 'big name' companies, maybe you have had a home demonstration, you may have been shocked when you saw their prices, and just accepted that that's what adjustable electric beds cost.