From reassuringly traditional favourites to bold, modern fashion statements, our range is designed to offer something for everyone to maximise its sales potential. Across every single chair or complete suite, each frame is made meticulously and all fabric is stitched with real care and attention to offer outstanding quality and long-lasting comfort. There is real pride in every piece of furniture bearing our name. Fashions come and go; but quality and comfort are always a priority for every customer. So our design team combine an exceptional understanding of the practical along with an exciting flair for the creative — adding a splash of colour or an inspired twist on a classic blueprint to keep our range fresh and constantly evolving. Different textures, exciting trends… we’re always one step ahead of the competition. We have a certain ‘Buoyant way of working’ that’s all about exceeding expectations, and always creating comfort. We start by using the smartest AutoCAD software during the design process and insisting on using the finest Baltic birch hardwood (sourced from sustainable forests of course) as our raw material. We don’t favour any of the four different methods of fixing a frame together. Our secret is to use all of them; meaning each is dowelled, screwed, glued and stapled. Then, there’s the detail: like the way we use 15 springs in a typical 3-seater sofa, rather than the standard 12 and how we’re always looking to innovate and try something new, like using EXTRAFLEX cushioning for the comfiest of finishing touches.
