Personal customer service, highly trained dispensing opticians and qualified experienced optometrists. To us, you are not a number, you are not a person to be ‘dealt with’, you are our customer. Someone who has entered our opticians and requires help and advice. We pride ourselves on providing an excellent service to existing and new customers — we will talk through the options with you and be honest about what you need and also what you don’t need. We sell not because we have a target or quota to reach, we sell to you because our glasses, sunglasses, goggles or contact lenses meet your requirements.