You will find references in much of our work to many of the great men and women in history who inspire what we do. Alanbrookes was chosen as our name because the particular characteristics of the man so clearly align with what it is we strive to do. Alanbrooke had a long and distinguished career in the British army ending up as The Chief of The Imperial General Staff (CIGS) and one of Churchill’s closest advisers and confidantes. It wasn’t just the military analogy (appropriate as that may be) that drew our attention to him; and it wasn’t General MacArthur’s opinion that“Alanbrooke was undoubtedly the greatest soldier that England has produced since Wellington” that decided matters. It was the way his conduct, especially in adversity, so perfectly describes how we would like our relationship with our clients as their most trusted advisor to be regarded by them and their adversaries.
