Once people understand how good the product is, my role becomes one of building mutual understanding – finding out exactly what you want, then demonstrating how our products can do exactly what you want them to do. I make sure everyone’s on the same page and that we can deliver on our promises. Good design means making the intelligent seem simple. I like to understand what the designer has in mind at the earliest stage so we can get to work producing thermal calculations and creating 2D and 3D modelling of a detail so the customer can visualise exactly what the end result will look like, and how it will be achieved. Attention to detail and a real open-mindedness are what set us apart. We explore every possibility, taking the time to find how to get the best possible result. The challenge for me is bringing two very different worlds together: the architect’s dream and the on-the-ground reality of the construction site. But by listening, thinking and careful planning we make it work. It takes a lot of liaison and creative thinking but it’s so satisfying when we see even the most complex design completed on time and on budget.