Combining their Sales and Operational skills the concept was to build a freight forwarding company that would provide premium services that were second to none to local companies who required a hands on service. Nothing would be too much trouble for Advance and the customer would always be King, a philosophy which is as true today as it was back then. Originally concentrating on Air, Sea and Trailer freight we soon realised it was necessary to broaden our range of services to further satisfy the requirements of the rapidly expanding customer base. By 1998 we were operating all modes of freight forwarding adding Imports, Couriers and Domestic freight and employing 10 people. Having developed a close working relationship with worldwide courier UPS our parcel business was exceeding all expectations.