Powerful promos, compelling video case studies, inspiring thought leadership pieces, product demos and how-to guides are all excellent tools to ensure your marketing activities successfully secure return on investment. Why 90 second story? Online and in business it’s important to get straight to the point, so on average the content we create is 90 seconds long. We’re not militant about this, but we do use this as our starting point for web video durations and it informs our easy to understand pricing structure too.